August 2009
August 2008


Information Age (1)
Knowledge Economy (1)
Network Economy (1)
Online Marketing (1)
Social Media (1)
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Free and Unlimited: Information2ASCII

In earlier post and in my seminars, I have stressed the importance of recognizing the transition from an industrial to a New Economy. It is called by many names; Knowledge,  Information, Network, etc. By what ever name you call it, this transition is brought to you by:   “Information2ASCII”. 

The Information2ASCII  refers to the ability to acquire information due in large part to the conversion of the alphabet into code called ASCII (pronounced ás’kē - standard code for representing characters using the binary system- 0’s and 1’s,   bits and bytes a.k.a. digitization) and thus facilitating rapid accessibility and transfer of information for everyone and anyone no matter where. The implications are massive in scope and breath.
They are massive because Information2ASCII (I2A) implies the need to recognize and embrace a fundamental shift regarding the current view or perception in economics and business: Information is not only an unlimited resource but also essentially free.
What does this mean for a business? In the Industrial Age business model, resources are viewed as limited. The more limited the resource, the more the cost as production scales. “That model fits limited-resource markets like mining, utilities, and bulk goods, where there's a fixed resource and little technological change.” according to Gregory J. E. Rawlins. 

Because of I2A, Information is now available at light speed and it is essential free. What does this mean for a business today? In the information markets, like education, communications, entertainment, publishing, computers, pharmaceuticals, robotics, and biotechnology it means after certain fixed cost, there are increasing returns. Not only that, but for any business who knows how to substitutive information for expensive inputs all along their value chain, R&D, production, distribution, administration, operations, marketing, cost of sale etc., their profits will increase as free cash flow. This is the business model to recognize and embrace in transitioning to a New Economy. How to do that is the subject of my seminars. (to be continued)


Posted by Anastacio Bueno on 11th August, 2009 | Comments | Trackbacks
Tags: Information Age, Knowledge Economy, Network Economy, Online Marketing, Social Media

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